| Duplicate | The mobile number or email address has already appeared in this campaign's recipient list. |
| Invalid | The mobile number or email address was not in a valid format. |
| Opt-Out Contact | The contacts subscription status is false. |
| Opt-Out Mobile | Contact has entered their mobile number or email address via the Manage Opt-outs page in a previous campaign. |
| Accepted | Currently sitting with the telco attempting to be delivered. |
| Undeliverable | Telco reported an issue delivering to the number. Usually, because the subscriber was not found i.e. number not found. |
| Expired | The message was attempted to be delivered for 48hrs and did not succeed to be delivered to the handset. If a phone is off/not in service. Sometimes a phone may need to be restarted to register with the telco correctly. |
| Delivered | The message was delivered to the handset/mailbox. |
| Opened (Email Only) | The email was delivered and opened. |
| Bounced (Email Only) | The email was rejected by the mail server this can be due to:
|
| Polled | The message has been accepted by the Tall Bob platform and is being processed for sending to the Telco for delivery to the handset |
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