Managing Webhooks

Modified on Mon, 27 May at 12:25 PM

Webhooks provide a way for Tall Bob to communicate to your application or service about certain events as they occur. You can configure and test webhooks using the Webhooks settings page in your account.

Add a new Webhook to your Tall Bob account

To add a new webhook using the Tall Bob web app:

  1. Click on the Settings menu in your Tall Bob account

  2. Select Webhooks from the drop-down menu

  3. Click the Create button

  4. Choose the event type you want to listen for (for example when a message is sent, delivered, email opened, etc)

  5. Add your webhook URL under Post To URL (must be SSL-encrypted for security)

  6. Give your webhook a name under Name

  7. Click Save

Visual Guide

  • Webhook URLs should be secure (start with “HTTPS”) and set up to accept, at a minimum, POST requests. When you provide the URL where you want Tall Bob to POST the data for events, we may do a quick check that the URL exists by using a HEAD request (not POST)

  • You can also test your webhooks, after setting them up. Tall Bob will send a small packet of data which includes a test message and the event type to the URL provided.

  • When sending data to your URL, if it doesn’t exist or returns something other than a Successful HTTP status code (eg 200 or 204) Tall Bob will retry up to 5 times. If the final (5th) retry also fails, Tall Bob will usually wait 24 hours before trying again.

Event Types

Webhooks can be triggered by various events which happen on the Tall Bob platform. There are several types of events that can be configured to send you data to your webhook URL:

Event Type


Webhook Format


The message was processed and is ready to send

Message Polling Event Example


Message was sent

Message Pushed Event Example 


The message was successfully delivered

Message Delivered Event Example 


Delivery failed – the message was not delivered

Message Delivery Error Event Example 


A response to your message was received from someone

Message Received Event Example 


An inbound MMS message was received from someone

Message Received MMS Event Example


An email message was opened by its recipient

Message Opened Event Example 


“Landing Page” was viewed (these are from links in the sent message)

Impressions Event Example


Contact opted out of future campaigns

Unsubscribe Event Example


Contact clicked on an unsubscribe link

Unsubscribe Track Event Example


Contact clicked on a link (not an unsubscribe link)

Clicktrack Event Example


The form was submitted (on a Landing Page)

Form Submission Event Example


The video was played (on a Landing Page)

Video Play Event Example


The video was watched right to the end

Video Complete Event Example


“Scratchie” has been rendered (on a Landing Page)

Scratchie Initiated Event Example


Contact interacted with the Scratchie

Scratchie Interact Event Example

Helpful Stuff

  • Looking for definitions that revolve around Mobile, SMS and Telco Industries, then click here

  • To know more on the different Webhook Formats click here

  • Other helpful developer documents can be found here

If you ever need further assistance or someone to point you in the right direction you can email the team at

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