Webhooks provide a way for Tall Bob to communicate to your application or service about certain events as they occur. You can configure and test webhooks using the Webhooks settings page in your account.
Add a new Webhook to your Tall Bob account
To add a new webhook using the Tall Bob web app:
Click on the Settings menu in your Tall Bob account
Select Webhooks from the drop-down menu
Click the Create button
Choose the event type you want to listen for (for example when a message is sent, delivered, email opened, etc)
Add your webhook URL under Post To URL (must be SSL-encrypted for security)
Give your webhook a name under Name
Click Save
Webhook URLs should be secure (start with “HTTPS”) and set up to accept, at a minimum, POST requests. When you provide the URL where you want Tall Bob to POST the data for events, we may do a quick check that the URL exists by using a HEAD request (not POST)
You can also test your webhooks, after setting them up. Tall Bob will send a small packet of data which includes a test message and the event type to the URL provided.
When sending data to your URL, if it doesn’t exist or returns something other than a Successful HTTP status code (eg 200 or 204) Tall Bob will retry up to 5 times. If the final (5th) retry also fails, Tall Bob will usually wait 24 hours before trying again.
Event Types
Webhooks can be triggered by various events which happen on the Tall Bob platform. There are several types of events that can be configured to send you data to your webhook URL:
Event Type | Description | Webhook Format |
|---|---|---|
message_polling | The message was processed and is ready to send | Message Polling Event Example |
message_pushed | Message was sent | Message Pushed Event Example |
message_delivered | The message was successfully delivered | Message Delivered Event Example |
message_delivery_error | Delivery failed – the message was not delivered | Message Delivery Error Event Example |
message_received | A response to your message was received from someone | Message Received Event Example |
message_received_mms | An inbound MMS message was received from someone | Message Received MMS Event Example |
message_opened | An email message was opened by its recipient | Message Opened Event Example |
impression | “Landing Page” was viewed (these are from links in the sent message) | Impressions Event Example |
unsubscribe | Contact opted out of future campaigns | Unsubscribe Event Example |
unsubscribe_track | Contact clicked on an unsubscribe link | Unsubscribe Track Event Example |
clicktrack | Contact clicked on a link (not an unsubscribe link) | Clicktrack Event Example |
form_submission | The form was submitted (on a Landing Page) | Form Submission Event Example |
video_play | The video was played (on a Landing Page) | Video Play Event Example |
video_complete | The video was watched right to the end | Video Complete Event Example |
scratchie_initiated | “Scratchie” has been rendered (on a Landing Page) | Scratchie Initiated Event Example |
scratchie_interact | Contact interacted with the Scratchie | Scratchie Interact Event Example |
Helpful Stuff
Looking for definitions that revolve around Mobile, SMS and Telco Industries, then click here
To know more on the different Webhook Formats click here
Other helpful developer documents can be found here
If you ever need further assistance or someone to point you in the right direction you can email the team at support@tallbob.com
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