Managing Webhooks

Modified on Fri, 03 Feb 2023 at 10:10 AM

Managing Webhooks

Webhooks provide a way for Tall Bob to communicate to your application or service about certain events as they occur. You can configure and test webhooks using the Webhooks settings page in your account.

Add a new Webhook to your Tall Bob account

To add a new webhook using the Tall Bob web app:

  1. Click on the Settings menu in your Tall Bob account
  2. Select Webhooks from the drop-down menu
  3. Click the Create button
  4. Choose the event type you want to listen for (for example when a message is sent, delivered, email opened, etc)
  5. Add your webhook URL under Post To URL (must be SSL-encrypted for security)
  6. Give your webhook a name under Name
  7. Click Save


Webhook URLs should be secure (start with “HTTPS”) and set up to accept, at a minimum, POST requests. When you provide the URL where you want Tall Bob to POST the data for events, we may do a quick check that the URL exists by using a HEAD request (not POST).

You can also test your webhooks, after setting them up. Tall Bob will send a small packet of data which includes a test message and the event type to the URL provided.

When sending data to your URL, if it doesn’t exist or returns something other than a Successful HTTP status code (eg 200 or 204) Tall Bob will retry up to 5 times. If the final (5th) retry also fails, Tall Bob will usually wait 24 hours before trying again.

Event Types

Webhooks can be triggered by various events which happen on the Tall Bob platform. There are several types of events that can be configured to send you data to your webhook URL:

Event TypeDescription
message_pollingThe message was processed and is ready to send
message_pushedMessage was sent
message_deliveredThe message was successfully delivered
message_delivery_errorDelivery failed – the message was not delivered
message_receivedA response to your message was received from someone
message_received_mmsAn inbound MMS message was received from someone
message_openedAn email message was opened by its recipient
impression“Landing Page” was viewed (these are from links in the sent message)
unsubscribeContact opted out of future campaigns
unsubscribe_trackContact clicked on an unsubscribe link
clicktrackContact clicked on a link (not an unsubscribe link)
form_submissionThe form was submitted (on a Landing Page)
video_playThe video was played (on a Landing Page)
video_completeThe video was watched right to the end
scratchie_initiated“Scratchie” has been rendered (on a Landing Page)
scratchie_interactContact interacted with the Scratchie

Helpful Stuff

  • Looking for definitions that revolve around the Mobile, SMS and Telco Industries, then click here
  • To know more on the different Webhook Formats click here
  • Other helpful developer documents can be found here

If you ever need further assistance or someone to point you in the right direction you can email the team at 

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