Opt Out Links in SMS messages via API

Modified on Mon, 08 Apr 2024 at 03:15 PM

When sending marketing messages to customers, it's essential to include an opt-out option at the end of the message. To facilitate this, when utilizing Tall Bob APIs for sending marketing SMS, you can incorporate the {OptOutURL} tag within your message content. This tag acts as a placeholder that transforms into a clickable link in the customer's device, enabling customers to opt out of the SMS services if they wish.

The {OptOutURL} tag has a standard length of 13 characters. By using this tag instead of the actual opt-out link, the character count of your message gets reduced. This reduction helps mitigate the risk of your message being sent as a multi-part message, ensuring optimal delivery and readability for your recipients.


Sample Tall Bob SMS Request using the Optout tag


    "to": {"614xxxxxxxx": {"first_name": "Amy"}},

    "from": "TallBob",

    "message": "Hi {{ first_name }}, end of year sale now on! Up to 50% off instore & online. T&Cs apply. \n\nShop now {{ campaign_link }} \n\nOptout? {OptOutURL}",

    "landing_page_id": "0f9da87c-1ab0-11ee-9072-0685506eb248",

    "reference": "End of year sale"


Message Received in customer's device

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